Gio Compario, Gocompare. The spot shows Gio Compario performing a slowed-down version of GoCompare. According to a spokesman for GoCompare. Campaign reported that GoCompare. The opera singing mascot's irritating qualities were acknowledged in ads, created by Dare between and , that showed celebrities and members of the public killing Compario before he could start singing. When Fold7 took over GoCompare. But GoCompare. Carat handled the media planning and buying while Isobar worked on the outdoor advertising for GoCompare.
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The Go Compare advert is in all of us, like the alphabet, the potential to carry herpes or the awareness of right and wrong. But with ubiquity comes resentment. And Gio Di Compario, the star of the Go Compare ads since , is the target of a hate campaign which stretched across social media and into real life. Someone in Kilburn graffitied a picture of Gio so that his mouth was an open drain pipe. Peel back the moustache, undo the bow tie, remove the curly wig, and behind the character of Gio is a man — a Welsh opera singer named Wynne Evans who spends most of his time in suburban Cardiff, to be exact. I wanted to meet Wynne to know what it was like to be the target of such omnipresent vitriol. How do you live with over a decade of public resentment — one that looks set to continue with the January launch of the new Go Compare campaign? There was a pizza van. It remains unclear whether his hot tub was turned on.
Despite racking up complaints to the Advertising Standard's Authority ASA making it the most-complained about ad of GoCompare has unveiled the second installment of its accident reenactment series. Following a similar format to 'Tree' the ad shows Gio Compario, the fictional brand ambassador, working once again as a professional that re-enacts circumstances that lead to real-life car insurance claims. Deer sees the flamboyant operatic tenor driving down an empty road. Out of nowhere, a deer walks in front of his way, and Compario "swerves out of compassion and straight into peril. This is the second campaign that Droga5 has created for the comparison site since winning the account in March The first ad titled Tree also featured a car accident. Since it first launched the ASA has received complaints, making it the most complained about ad in Complainants objected that the ad trivialised car crashes and that it was offensive and distressing.
GoCompare is a British financial services comparison website, established in Wales in It provides comparison details for financial products including car insurance, home and pet insurance and breakdown cover. Since its adverts have featured a fictional Italian tenor named Gio Compario played by Welsh tenor Wynne Evans , which have been voted "most irritating advertisement". GoCompare was established in November and is based in Newport , Wales. The company's founder was Hayley Parsons , who worked for Admiral Insurance for 14 years,  and was formerly head of business development at Confused. It was the first comparison site to focus on features of insurance products rather than just listing prices,  which led to the company being invited to become a member of the British Insurance Brokers Association BIBA.